Heuristically-driven platform and method for hiring based on previously-supported jobs

ABSTRACT

A heuristically-driven platform and method for hiring based on previously-supported jobs and collected metrics solves the problem of efficiently connecting hiring agents and suitable job candidates. A portal application includes an inventory of successful placements and successful listings, allowing hiring agents to build job searches against a database of historical jobs. Leveraging the portal&#39;s inventory of placements and listings, the hiring agent may build a listing and design a candidate search based on previous listings, search venues for the same job type and metrics collected against each. An embodiment may provide the hiring agent a listing of the hiring agent&#39;s jobs, a list of applicants for each listed job and the detail for each applicant. The platform monitors applicant flow, online interviews, and site usage analytics for each position, suggesting alternatives and course corrections to the hiring agent if the performance of the job search is sub-par based on benchmarks.

CROSS REFERENCE TO RELATED APPLICATIONS

This application claims benefit of U.S. provisional application Ser. No.61/407,116, filed Oct. 27, 2010 and U.S. provisional application Ser.No. 61/473,037, filed Apr. 19, 2011, both of which Applications areincorporated herein in their entireties by this reference thereto.

BACKGROUND

1. Field of the Invention

The invention relates to a self-service hiring platform. Moreparticularly, the invention relates to a heuristically-driven platformand method for hiring based on previously-supported jobs.

2. Background Information

Finding the path of least resistance between the hiring agent and thecandidate for a job is a challenge faced by almost any hiring agent atleast once. Every growing company has a common problem: finding peoplefast enough to meet business objectives.

The Internet has quickly become an important medium for hiring agentsand jobseekers alike, easily and effectively allowing broaddissemination of candidate and job and employment information. Jobpostings, traditionally made on local bulletin boards, paperperiodicals, company newspapers, and help-wanted newspaperadvertisements, appeared on Internet web pages. In addition to mere jobpostings, career portals sprang up. “Career portal” is a broad term, andincludes various services. One example is an Internet web site thathelps centralize a job search by providing links to many different jobboards, career management sites, hiring corporations (internalrecruiting department), recruiters, staffing companies, and other onlineresources. A different example of a career portal is an Internet website of a recruiting agency. There are various other examples too, eachbeing a different enhancement of the simple idea of an online jobposting.

With the introduction of these online job postings, career portals, andthe like, hiring companies and job seekers enjoyed immediate benefitssince the job postings were easier to keep current. Indeed, postingscould be continually updated, removed, or added. Also, with theimmediacy of the Internet, online job postings became availableworldwide to anyone with Internet access.

In spite of such advantage, existing options for finding and managingcandidates are highly fragmented and time consuming to manage, oftenincluding web postings, advertisements, employee referrals, engagingrecruiters, and searching resume bulletin boards.

A hiring agent, when he or she has a job to fill, may not even knowwhere to start. The hiring agent may not be sure whether to use anexternal recruiter, an internal recruiting department, social media or ajob board, or all of these. Moreover, finding the right candidate forthe job is an important, even a crucial activity, yet the hiring agentmay have great difficulty devoting the time and other resources to thetask required.

Efforts have been made to decrease the randomness of therecruitment/hiring process by having a single, dedicated organizationmanage the process from beginning to end: narrowing the job search byhaving a well-drafted job description that attracts the rightcandidates, managing the interview process and so on. It has been found,however, that such a vertically-integrated hiring organization does notscale well, becoming increasingly unwieldy and costly to manage as itbecomes larger.

Sitting on top of these problems is a fundamental difficulty in managinga hiring process to ensure that there is a reliable way to reviewwhether a corporate entity's hiring strategy was accurately implemented,realistically adjusted based upon interim results, and met its corporateobjectives.

A hiring campaign may go awry at the very beginning with the firstpublication of the job listing. Drafting a job listing and positiondescription that generates a steady volume of responses from the righttype of candidate requires skill and patience. Even a poor selection ofjob title can have a negative effect on a hiring campaign. Hiring agentsoften lack the skill or the time that this important task requires.

Today, there is also no realistic mechanism that supports the adjustmentof a hiring strategy based upon interim results. The options are usuallynot well thought out, reviewed or based on previous jobs, so managementdecisions are made in a vacuum. They “just happen”, leading to erraticresults whose only certainty is that they cost money, take time and takeresources, with no promise of a positive outcome. Additionally, it isdifficult to coherently collect and review interim results with relevantdecision-makers. The consequence of this is more sporadic activity andmisdirection, often feeding on itself, ultimately costing far more thanis reasonable.

SUMMARY

A heuristically-driven platform and method for hiring based onpreviously-supported jobs and collected metrics solves the problem ofefficiently connecting hiring agents and suitable job candidates. Aportal application includes an inventory of successful placements andsuccessful listings, allowing hiring agents to build job searchesagainst a database of historical jobs. Leveraging the portal's inventoryof placements and listings, the hiring agent may build a listing anddesign a candidate search based on previous listings, search venues forthe same job type and metrics collected against each. An embodiment mayprovide the hiring agent a listing of the hiring agent's jobs, a list ofapplicants for each listed job and the detail for each applicant. Theplatform monitors applicant flow, online interviews, and site usageanalytics for each position, suggesting alternatives and coursecorrections to the hiring agent if the performance of the job search issub-par based on benchmarks.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 provides a diagram of a machine in the exemplary form of acomputer platform within which a set of instructions, for causing themachine to perform any one of the methodologies discussed herein below,may be executed;

FIG. 2 provides a diagram of a client-server architecture for upon whicha model for a platform for hiring based on previously-supportedsuccessful jobs may be implemented;

FIG. 3 provides a screenshot of a landing page from aheuristically-driven platform and method for hiring based onpreviously-supported successful jobs;

FIG. 4 provides a screenshot of a job search page from aheuristically-driven platform and method for hiring based onpreviously-supported successful jobs;

FIGS. 5 and 6 provide screenshots of pages for editing a job listingfrom a heuristically-driven platform and method for hiring based onpreviously-supported successful jobs;

FIG. 7 provides a screenshot of a page for reviewing a newly-created joblisting from a heuristically-driven platform and method for hiring basedon previously-supported successful jobs;

FIG. 8 provides a screenshot of a job marketing page from aheuristically-driven platform and method for hiring based onpreviously-supported successful jobs;

FIG. 9 provides a screenshot of a page for configuring user settingsfrom a heuristically-driven platform and method for hiring based onpreviously-supported successful jobs;

FIG. 10 provides a screenshot of a products page from aheuristically-driven platform and method for hiring based onpreviously-supported successful jobs;

FIG. 11 provides a screenshot of an upgrade page from aheuristically-driven platform and method for hiring based onpreviously-supported successful jobs;

FIG. 12 provides a screenshot of page providing information about ahiring consultant from a heuristically-driven platform and method forhiring based on previously-supported successful jobs;

FIGS. 13A and 13B provide screenshots of a checkout page from aheuristically-driven platform and method for hiring based onpreviously-supported successful jobs;

FIG. 14 provides a screenshot of a page summarizing results from ahiring campaign from a heuristically-driven platform and method forhiring based on previously-supported successful jobs;

FIG. 15 provides a screenshot of a listing of a user's currently livejobs from a heuristically-driven platform and method for hiring based onpreviously-supported successful jobs;

FIG. 16 provides a screenshot of a candidate detail page from aheuristically-driven platform and method for hiring based onpreviously-supported successful jobs; and

FIG. 17 provides a screenshot of diagram summarizing the actual resultof a campaign against a projection of results for a predetermined timeperiod.

DETAILED DESCRIPTION

A heuristically-driven platform and method for hiring based onpreviously-supported jobs and collected metrics solves the problem ofefficiently connecting hiring agents and suitable job candidates. Aportal application includes an inventory of successful placements andsuccessful listings, allowing hiring agents to build job searchesagainst a database of historical jobs. Leveraging the portal's inventoryof placements and listings, the hiring agent may build a listing anddesign a candidate search based on previous listings, search venues forthe same job type and metrics collected against each. An embodiment mayprovide the hiring agent a listing of the hiring agent's jobs, a list ofapplicants for each listed job and the detail for each applicant. Theplatform monitors applicant flow, online interviews, and site usageanalytics for each position, suggesting alternatives and coursecorrections to the hiring agent if the performance of the job search issub-par based on benchmarks. Referring now to FIG. 1, shown is adiagrammatic representation of a machine in the exemplary form of acomputer platform 100 within which a set of instructions for causing themachine to perform any one of the methodologies discussed herein belowmay be executed. In alternative embodiments, the machine may comprise anetwork router, a network switch, a network bridge, personal digitalassistant (PDA), a cellular telephone, a web appliance or any machinecapable of executing a sequence of instructions that specify actions tobe taken by that machine.

The computer platform 100 includes a processor 102, a main memory 104and a static memory 106, which communicate with each other via a bus108. The computer platform 100 may further include a display unit 110,for example, a liquid crystal display (LCD) or a cathode ray tube (CRT).The computer platform 100 also includes an alphanumeric input device112, for example, a keyboard; a cursor control device 114, for example,a mouse; a disk drive unit 116, a signal generation device 118, forexample, a speaker, and a network interface device 128.

The disk drive unit 116 includes a machine-readable medium 124 on whichis stored a set of executable instructions, i.e. software, 126 embodyingany one, or all, of the methodologies described herein below. Thesoftware 126 is also shown to reside, completely or at least partially,within the main memory 104 and/or within the processor 102. The software126 may further be transmitted or received over a network 130 by meansof a network interface device 128.

In contrast to the platform 100 discussed above, a different embodimentof the invention uses logic circuitry instead of computer-executedinstructions to implement processing offers. Depending upon theparticular requirements of the application in the areas of speed,expense, tooling costs, and the like, this logic may be implemented byconstructing an application-specific integrated circuit (ASIC) havingthousands of tiny integrated transistors. Such an ASIC may beimplemented with CMOS (complimentary metal oxide semiconductor), TTL(transistor-transistor logic), VLSI (very large scale integration), oranother suitable construction. Other alternatives include a digitalsignal processing chip (DSP), discrete circuitry (such as resistors,capacitors, diodes, inductors, and transistors), field programmable gatearray (FPGA), programmable logic array (PLA), programmable logic device(PLD), and the like.

It is to be understood that embodiments of this invention may be used asor to support software programs executed upon some form of processingcore (such as the Central Processing Unit of a computer) or otherwiseimplemented or realized upon or within a machine or computer readablemedium. A machine-readable medium includes any mechanism for storing ortransmitting information in a form readable by a machine, e.g. acomputer. For example, a machine readable medium includes read-onlymemory (ROM); random access memory (RAM); magnetic disk storage media;optical storage media; flash memory devices; electrical, optical,acoustical or other form of propagated signals, for example, carrierwaves, infrared signals, digital signals, etc.; or any other type ofmedia suitable for storing or transmitting information. Additionally, a“machine-readable medium” may be understood to mean a “non-transitory”machine-readable medium.

Referring now to FIG. 2, shown is a block diagram of a client-serverarchitecture 200 over which at least one embodiment is implemented. Inoverview, the client-server architecture separates the various processesof an application into separate tiers, or layers. In an embodiment, eachtier is housed separately from the other tiers on a separate device. Inother embodiments, the tiers may be distributed across computing devicesin other ways. In additional embodiments, the tiers may all be housed ona single computing device. As shown in FIG. 2, a client-serverarchitecture may include a client 210, an Application server 212, and adatabase server. 214. As shown in FIG. 2, the client 210 may house thepresentation layer, or user interface (UI). In an embodiment, the UI maybe made up of a number of pages that one can access with a browser-typeapplication. By interacting with the presentation layer or UI, the userrequests data from the database by entering input via various UIelements. Additionally, the user, via the UI, is able to input data uponwhich the application layer may act and which may also be saved to thedatabase 214. Also, by means of the UI, the user views data returned bythe platform in response to user request.

The application server may house the application logic, such as businessrules and functional modules that actually process data. For example, inthe presently described platform, the user enters his/her own searchterms, such as keywords or a position title. Based on the user's input,the platform returns a list of successful job listings that areclosely-related to the position the user seeks to fill. It is businesslogic housed within the application layer 212 which retrieves thesuccessful job data from the database, and reports it to the user viathe UI. Thus, the application layer provides most of the functionalityspecific to the present platform and method. The application layer,however, does not store persistent data. In an embodiment, thepresentation layer and the application server may both reside on asingle device.

Finally, the database server 214 may house a database managementplatform and a database for processing and storing persistent data. Itis to be appreciated that the present platform and method aredata-driven, relying, for example, on large numbers of successful joblistings. Additionally, the described platform and method are constantlyincorporating new data in the form of user input and are constantlygenerating new data in the form of newly successful job listings andassociated data. It is the database layer 214 which stores all of thisdata and manages it by means of a suitable DBMS (database managementplatform).

In addition to the foregoing, the various tiers or layers alsoincorporate connectivity elements for communicating with the adjacenttiers or layers.

Referring now to FIG. 3, a landing page 300 from a heuristically-drivenplatform and method for hiring based on previously-supported jobs isshown. In an embodiment, the landing page 300 includes an interfaceelement 302, into which a user may enter one or more search terms. In anembodiment, the one or more search terms may constitute one or more jobor position titles or one or more key words related to a position theuser is seeking to fill. In an embodiment, the page 300 also includes aninterface element 304, such as a button, activation of which initiates asearch of a database, described in greater detail herein below, of joblistings which have measured for success based upon benchmark data.

In an embodiment, a ‘Feelin' Lucky’ interface element 306 allows a userto attempt to locate the most relevant successful job listingserendipitously, potentially saving the user a significant amount ofsearch time. For example, in an embodiment, the search algorithmautomatically returns a limited set of successful job listings that aredetermined to be particularly relevant to the user's query.

In an embodiment, the page may include a number of additional interfaceelements such as:

-   -   ‘Fill a job’ 308, which navigates the user to a page for        creating a job listing;    -   ‘Find a job’ 310, which navigates a job-seeker to a page for        searching open job listings;    -   ‘Find an Expert’ 312, which navigates a user to a page for        selecting a placement expert to assist in a candidate search or        a job search;    -   ‘More’ 314, which navigates the user to a menu of additional        features and services; and    -   ‘Sign-in’ 316, which navigates a user to an authentication page,        from which a registered user can sign in to his/her account on        the platform.

In addition, the page 300 may contain one or more additional legends orcaptions or logos or graphical elements and so on which may constitute aservice provider's trademarks and/or trade dress.

Turning now to FIG. 4, a screenshot is shown of a job search page 400from a heuristically-driven platform and method for hiring based onpreviously-supported jobs.

In some embodiments, pages 300 and 400 may share some of the samefunctionality. In some embodiments, the platform may include one or bothof pages 300 and 400. Similar to page 300, embodiments of page 400 mayinclude a data-entry field 302 and ‘search’ button 304, serving the samefunctions in page 400 as they do in page 300. Additionally, in certainembodiments, the page 400 may include one or more user-selectablefilters 404-412 with which to limit the number of jobs returned and ordisplayed. In the illustrative embodiment, the filters 404 list a numberof skills, for example ‘JAVA’, ‘AJAX’, LAMP' and so on that are relevantto the job title entered—‘Java Engineer’. One skilled in the art wouldreadily understand that such filter sets, having close relevance to theposition title entered in the field 302 may be dynamically-generated. Anembodiment may include a list of skill or other filters that are mappedto one or more job titles. An embodiment may generate the filter set inreal time from the skills listed in the successful job listings returnedas a result of the search.

In an embodiment, the filters serve to filter display of the returnedoutput. In other embodiments, the filters are appended as search termsto the user-supplied search term, thus narrowing the user-entered searchand limiting output.

In other embodiments, filter sets may provide filters that do notdirectly relate to the actual job title, for example filters for levelof experience, previous jobs, earning history, geographic locations, andso on.

In addition to skill-based filters 404, various embodiments may alsoprovide or more of:

-   -   category-based filters 406;    -   salary-based filters 408;    -   location-based filters 410;    -   and rating based filters.

In an embodiment, the page 400 displays a list 402, based on the searchterms entered, such as a job title, of the most successful job titlesreturned in response to the user query, based, at least in part, on theshortest time to fill: days-to-present and days-to-start (not shown).The titles and descriptions displayed are of actual jobs that werefilled in the user's locale. A fundamental assumption underlying theplatform is that every job is as unique as the hiring manager, team,company and location to which it reports.

In an embodiment, the user may choose the title that corresponds mostclosely with the user's goals and objectives regarding the position tobe filled. When the user chooses the job listing, the user's job listingmay automatically inherit the attributes of the industry, job categoryand geography of the chosen job listing. Additionally, the user isenabled to pick and choose parts of the job description that he/shelikes, or he/she can edit the descriptions or draft his/her owndescription from the beginning. Thus, the platform provides a means foruser-generated content to drive the creation of further user-generatedcontent.

In an embodiment, the list 402 may include, for each job, a field 412containing the number of days it took to find the right candidate. In anembodiment, the list 402 may include, for each job, a field for thenumber of days it took to make a hire (not shown). Additionally, foreach job, the list may include a user interface elements such as abutton that displays the entire position description, described in moredetail herein below.

In an embodiment, the page 400 may include a listing of the user'sprevious job listings. Thus, the user is able to quickly review previoushiring campaigns executed on the platform, enabling him/her to easilyadopt a previously-used job listing, in whole or in part and furthersimplifying the task of drafting a job listing that has a highlikelihood of success.

In an embodiment, the page 400 may include a listing of jobs in theuser's industry measured against benchmarks, unrestricted by the searchterms contained in the job title entered into the field 302.

In an embodiment, the page 400 may include a listing of placementconsultants particularly qualified to assist the user in his/her hiringcampaign. As described in greater detail herein below, the platformprovides a basic level of service and a number of upgrade options, eachwith its own price point. In an embodiment, the selection of a hiringconsultant to assist with the campaign would constitute an upgrade to ahigher support level, with a coincident increase in the price of theservice.

In an embodiment, the page 400 may include a ‘Need an Expert?’ button420 or other such UI element that provides an alternative way to accessthe higher level of service represented by hiring an expert.

In an embodiment, the page 400 may include a progress bar or similarelement to indicate to the user the stage he or she has reached in thedesign of a hiring campaign which is conducted on the platform.

FIG. 5 provides a first screenshot of a page 500 for editing a joblisting 502 from a heuristically-driven platform and method for hiringbased on previously-supported successful jobs. In an embodiment, the joblisting 502 includes several pages, each of which are accessed by meansof a series of tabs 512-516. In an illustrative embodiment, the joblisting 522 contains three pages: ‘Overview’, ‘Multiple ChoiceQuestions’ and ‘Essay Questions’, each page accessed by selecting theassociated tab. In FIG. 5, the ‘Overview’ page is shown, including acollection 522 of fields for listing factual information about thelisted job. An illustrative embodiment may contain fields for one ormore of:

-   -   Job Name;    -   Job Title;    -   Job Location, including one or more of: Address1, Address2,        City/State, and Zip Code;    -   EEO Category (Equal Employment Opportunity);    -   Industry;    -   Job Category/Department;    -   Job Level;    -   Visa Information;    -   Relocation Amount;    -   Travel Percentage;    -   Minimum (Min) Salary;    -   Maximum (Max) Salary;    -   Salary Period;    -   Position Type; and    -   Creative Job Title.        In addition to the fields 522, the overview job listing 502 may        contain one or more text fields containing a narrative        description of the job. In an illustrative embodiment, the text        fields may include one or more of:    -   Candidate Message 506;    -   About the Company 508; and    -   Roles and Responsibilities 510.

In an embodiment, the page 500 and succeeding pages may contain a ‘Back’button 518 and a ‘Next’ button 520 for navigating between stages of thedesign process. Additionally, a progress bar 418 indicates the level ofprogress achieved. A ‘Need an Expert?’ button 420 allows the user toupgrade to a higher support level.

FIG. 6 provides a second screenshot of a page 500 for editing a joblisting from a heuristically-driven platform and method for hiring basedon previously-supported success jobs. As shown in FIG. 6, activation ofthe tab 516 grants access to the ‘Essay Questions’ 602 section of thepage 500. In an embodiment, the section 602 includes at least one textfield 612 into which the user may enter one or more open interviewquestions. After the user completes the task of entering questions intothe fields 612, activation of a ‘Save’ button 608 saves questions tomemory. In an embodiment, by selecting a UI element 610, such as acheckbox, the user is able to activate an ‘Allow Attachments’ feature,which configures that page to accept attachments from a job candidatecompleting the form.

In addition to the materials that are available from successful jobs—thetitles and descriptions, the two-stage interview may also include, forexample, questions about geographic limitations or salary limitations.

In an embodiment, the two-stage interview may include salary questionssuch as “My desired annual salary is ______” or “My last year's W2 willshow that my salary is ______”. To answer a question about salary, theapplicant may be provided a series of ranges from which to choose.

Arriving now at FIG. 7, a screenshot of a page 700 for reviewing anewly-created job listing from a heuristically-driven platform andmethod for hiring based on previously-supported successful jobs isshown. Once inherited or created, the user can change the jobdescription, questions and scoring in any way desired. While most hiringmanagers appreciate well-written and appropriate job descriptions andinterview questions, they may lack the time, desire or skill to developthem from the beginning. Such tasks are greatly simplified by thepresent platform in which job listings are created from previouslysuccessful job listings.

In an embodiment, the user may add, modify or delete interview questionsas desired. He/she may change the scoring for each question as well asmake any question a ‘knockout’ or an ‘automatic forward’. In anembodiment, the page includes a number of fields 702-706 correspondingmore or less exactly to the fields described in relation to FIGS. 5 and6. Here, fields for ‘Job Details’ 702, ‘Marketing Summary’ 704 and ‘JobDescription’ 706 are shown. It will be readily realized, in fact, thatthe page 700 contains a corresponding field for every field in the pages500 and 600. Additionally, in an embodiment, each field contains an‘edit’ link 708, 710 and 712. Thus, after generating the job listing,the ‘Review’ page allows the user to readily proof-read the job listingand quickly make edits without returning to the original Job Listingpages.

It will be noticed, looking at FIG. 8, that the progress bar 418indicates that the user has completed the ‘Build your Job’ phase of thehiring process and has entered the ‘Market Your Job’ phase. Aspreviously explained, once the user has completed the task of buildingan effective job listing, the platform may assist the user in designinga plan to market the job. The platform allows the user to see whichapplicants were hired from each source. Guided by such information, theuser no longer has to guess which venues are the most effective sourcesof applicants for a particular job and company and geographic location.In an embodiment, the page 800 may have a checkbox that allows the userto automatically include all free venues. Thus, he/she can choose, forexample, LINKEDIN, FACEBOOK and CRAIGSLIST. As shown in FIG. 8, DICE wasthe number one source for similar jobs, so the user may have chosen toadd DICE at an additional charge. In an embodiment, each venue may beseparately configured because each job board may possess unique nuancesthat are only fielded centric to the specific venue.

Turning again to FIG. 8, shown is a screenshot of a job marketing page800 from a heuristically-driven platform and method for hiring based onpreviously-supported successful jobs. Using the platform, a hiringmanager is relieved of the need to guess where to find the rightcandidates for a job. As in FIG. 8, it is shown where each candidatesource ranked in terms of the number of applicants and hires for JAVAdeveloper jobs—eliminating most or all of the guesswork in choosingmarketing venue. In this case, the user can tell with great accuracythat DICE was the number one place to find JAVA developers similar towho the user is seeking. As shown, DICE is a fee-based venue, soselection of DICE may incur an additional fee over and above the basicfee. The user may want to begin the search using only those candidatesources that are included with the base cost.

As the user clicks on each individual candidate source, a screen mayopen up where additional detail for that source can be provided. Withoutleaving the application, the user can reach out, for example, to hisLINKEDIN contacts to find referral sources and, ultimately, the bestperson for a particular job.

In this way, the most popular and effective candidate sources are bakedinto the platform and process. A user need not go to LINKEDIN to lookthrough his LINKEDIN network. He or she can simply search and engagethem right on the platform.

In an embodiment, the job marketing page 800 may present a listing ofmarketing sources recommended by the platform for marketing the user'sparticular job. It is to be appreciated, of course, that an additionalimportant aspect of a successful hiring campaign is choosing venues forpublishing a position that provide the greatest opportunity for success.In addition to maximizing the opportunity for a successful campaign, theuser typically prefers those venues that are able to maximize theopportunity for success while keeping costs as low as possible. Becausean embodiment of the platform includes an archive of data on largenumbers of successful hires, based on these successful hires, it is ableto recommend a list of venues, targeted to the job and to the employerthat are most likely to lead to a successful hire for the job inshortest amount of time, while conserving resources as much as possible.

In an embodiment, the listing 802 may constitute a display of a datastructure 816, such as a table, wherein the table may have a pluralityof columns, each column displaying a particular element of datadescribing a marketing venue for a job. In an illustrative embodiment,the table 816 may include columns for:

-   -   Board 804;    -   Fee 806;    -   Configure 808;    -   Expires 810;    -   For the technology category:        -   Average applicants 812; and        -   Number of hires 814.

In an embodiment, a UI element 818 such as a checkbox adjacent eachlisted venue in the ‘board’ column 804 allows the user to include aboard by selecting it. The act of selecting a venue, or board,automatically grants the user access to the selected board to enter thenecessary information to market the job. As shown in FIG. 8, theexemplary campaign includes ‘Monster’ and ‘Career’, the checkboxesadjacent these boards having been selected by the user. The ‘Fee’ column806 lists the fee charged for a job listing on each board. It will benoticed that there may be fee-based options and options that areincluded in the basic fee for the service. Here, both boards chosen bythe user are included in the basic service fee.

It will be noticed that, in the ‘Configure’ column 808, the status ofthe two selected venues has been updated from ‘Not Configured’ to‘Configured’, meaning that the user has provided the informationnecessary in order to list the job on these selected boards. The‘Expires’ column 810 lists the expiration date of the listing. Here,expiration dates are given for each selected board. The columns 812 and814 for ‘average number of applicants’ for each position and ‘number ofhires’ are important indicators by which the user can judge theeffectiveness of the particular board at drawing large numbers ofApplicants and effectiveness at drawing qualified applicants that aremore likely to result in a hire.

FIG. 9 provides a screenshot of a page 900 for configuring user settingsfrom a heuristically-driven platform and method for hiring based onpreviously-supported successful jobs. As the user goes through thestages of designing a hiring campaign, the user's progress is reflectedin the progress bar 418 shown in any of FIGS. 4-6 and 8-9. After theuser completes ‘Market Your Job’ as shown in FIG. 8, the user isnavigated to a page 900 for configuring user settings, an aspect of the‘register’ stage of the process. In an embodiment, configuring userssetting can include configuring one of more of:

-   -   User information 902;    -   My Company Information 904;    -   Email Templates 906;    -   Payment Information 908    -   My Address Book 910; and    -   Widget 912.

It will be readily understood that choice of categories for usersettings is application-specific and that the foregoing category listingis merely exemplary only and therefore not limiting.

‘User Information’ 902 allows the user to update at last one of: name,address, password and phone numbers.

‘My Company Information’ 904 allows the user to update at least one ofcompany address, support email and company overview and tag line.

‘Email Templates’ 906 enables the user to update at least one of:notification and referral emails that are generated automatically whenthe user takes significant decisions in the hiring process, such as‘interview’, ‘hire’ and ‘do not hire’.

‘Payment Information’ 908 enables the user to update payment informationsuch as credit card information, view recent charges and to print out aninvoice.

‘My Address Book’ 910 allows the user to add or change email address sothat the users colleagues may be alerted to job opportunities.

‘Widget’ 912 allows the user to customize a job widget that allows theuser to post opportunities on the user's own website, blog or intranet.

The user may gain access to an ‘edit’ form (not shown) for each of theabove categories in at least two different ways: on the page itself,‘Make a Change’ links 942-962 navigate the user to pages from which theuser is able to update or edit the foregoing settings. In addition, amenu of links 920-932 provides an alternate path to the same updatepages.

FIG. 10 provides a screenshot of a products page 1000 from aheuristically-driven platform and method for hiring based onpreviously-supported successful jobs. As previously explained, a numberof different support levels 1002 are available to the user, each leveloffering successively more features than the preceding support level. Anexemplary embodiment offers, for example, three levels of support:‘Self-Service’, ‘Platform Plus’, and ‘Enterprise’. A basic supportlevel, optionally designated ‘Self-Service’, offers an array of servicesthat may include, for example:

-   -   Hiring Software usage;    -   Access to a Career Referral Network;    -   Access to On Demand Hiring Consultants and a Certified Recruiter        Network;    -   Social Network Integration and employee referral network        expansion;    -   Hiring Knowledgebase access;    -   Reference and background checks.

In an embodiment, an intermediate support level, optionally designated‘PlatformPlus’ may offer the service array of the ‘Self-Service’ levelplus one or more of the following services:

-   -   Hiring performance reporting and Quarterly staffing activity        report; and    -   ‘Careers’ page support.

In an embodiment, an advanced support level, optionally designated‘Enterprise’ may offer the service arrays of the preceding levels plusone or more of the following services:

-   -   Hiring plan development;    -   No-cost posting to major job boards;    -   Offer and Closing assistance;    -   Hiring manager and candidate process facilitation;    -   Full EEOC and OFCCP reporting (Equal Employment Opportunity        Commission; Office of Federal Contract Compliance Programs);    -   Inclusive sourcing; and    -   Job Profiling.

In an embodiment, the pricing structure for the support levels mayreflect the increasing number of services available at each succeedinglevel. For example, the price point for the basic level is less thanthose for either the intermediate or advanced levels. The price pointfor the intermediate level is greater than that for the basic level andless than that for the advanced level. The price point for the advancedsupport level is greater that that for the basic and intermediatesupport levels.

The foregoing array of support levels and the arrays of servicesassociated with each support level are exemplary only and are notintended to be limiting.

FIG. 11 provides a screenshot of an upgrade page 1100 from aheuristically-driven platform and method for hiring based onpreviously-supported successful jobs. As previously explained, theplatform offers users a number of support levels. As shown in FIG. 11,an upgrade path is provided by which users at the basic and intermediatesupport levels can upgrade to a higher support level, thus enablingusers to take advantage of the greater array of services available atthe higher support levels.

In an embodiment, an upgrade page 1100 may include one of more of thefollowing elements:

-   -   a ‘Message’ field 1102;    -   a ‘Job Title’ field 1104;    -   a ‘Job Location’ field 1106;    -   a ‘Category’ field 1108;    -   a ‘Support Level’ field 1110;    -   a ‘Preferred Hiring Consultant’ field, 1112; and    -   a ‘Submit’ button 1114.

To facilitate data entry, one or more of the above fields may beconfigured as, for example, a pull-down menu or a set of checkboxes orradio buttons. As shown in FIG. 11, for example, the ‘Job Location’ 1106and ‘Category’ 1108 fields are configured as pull-downs and the ‘SupportLevel’ 1110 is configured as a set of radio buttons. As shown, a supportlevel upgrade can be accomplished by selecting either ‘Enterprise fullsupport’ or ‘PlatformPlus support’ in the ‘Support Level’ 1110 field.

Additionally, the exemplary page 1100 includes a caption advising theuser wanting to upgrade the support level for an existing job to returnto one of the details screens for the specific job and select the‘Upgrade’ button 420 on that page.

The present platform and approach provides a continuum from aknowledge-driven self-service offering all the way through to ahigh-touch option involving a hiring consultant, effectively makes thehiring consultant an extension of the platform, instead of the platformbeing a tool for the hiring consultant.

FIG. 12 provides a screenshot of a page 1200 providing information abouta hiring consultant from a heuristically-driven platform and method forhiring based on previously-supported successful jobs. Most of theforegoing pages include an ‘Upgrade’ button 420 with which the user canupgrade to a higher support level. Additionally, the ‘Upgrade’ button420 allows the user to access paid service options without upgrading theoverall support level. One of the paid service options available to theuser is that of hiring a professional hiring consultant to design ahiring campaign for a job.

In an embodiment, the platform includes a network of professional hiringconsultants from which one or more individuals can be referred to theuser upon request. In an embodiment, the referrals are based, at leastin part, on the hiring consultant's expertise and experience in relationto the type of job. For example, a user seeking to hire an experiencedJAVA developer is given referrals to hiring consultants having knowledgeand expertise with that industry segment and position.

In fact, based on its store of data regarding hiring consultantqualifications and track record, the platform has, built into it, theintelligence to select the right human expert to whom the user is to bereferred. Accordingly, the user can count on being connected to the besthiring consultant based on a comparison of the appropriate metrics.Thus, a hiring consultant referred to help fill a job for a JAVAprogrammer will be the one in a selected geographic region who has thehighest hiring manager satisfaction score and the shortest time to fill.

In an embodiment, the hiring consultant information page providesprofessional information 1202 about the hiring consultant such ashis/her geographic location and professional specialties. In anembodiment, the professional information may include one or morenarrative paragraphs describing the hiring consultant's experience. Inan embodiment, the professional information may include a summary of thehiring consultant's performance, for example: number of hires, averagedays to find a candidate, average days to start and so on.

In an embodiment, the page 1200 may contain one or more narrativereviews 1204 posted by previous clients of the hiring consultant.

In an embodiment, the platform provides users the capability ofassigning star ratings to hiring consultants. The page 1200 may includea summary of the hiring consultant's star ratings. In an embodiment, thesummary may be a ratings distribution, for example, a bar graph thatindicates the total number of ratings received in each star category.Such a ratings summary is exemplary only and is not intended to belimiting.

Considered in a more general sense, the present platform and approachconstitute a significant evolution of the SaaS (Software-as-a-service)model. In an embodiment, the platform constitutes a software applicationwherein the application and associated data are centrally hosted, withusers accessing the application and data by means of a client such as aweb browser. The present platform nonetheless realizes that live expertsare necessary for performing certain tasks. Thus, the platform with allof its associated knowledge is a software entity that can live on itsown technically as a SaaS platform, continue to grow based on usage,combined with the actual people who will do the work if they are needed,all in one very simple-to-use platform.

FIGS. 13A and 13B provide screenshots of a checkout page from aheuristically-driven platform and method for hiring based onpreviously-supported successful jobs. As shown in the progress bar 418,in an embodiment, the final step in the process of creating a joblisting and marketing the job is typically purchasing the service,although the platform allows the user wide leeway in selecting the orderfor performance of the various steps in the process. FIGS. 13A and Bprovide screenshots of a checkout page 1300 on the platform.

In an embodiment, the page 1300A may include one or more UI elements1302 such as buttons that permit access to various third parties. Forexample, as shown in FIG. 13A, a button 1302 allows the user to access aPAYPAL (PAYPAL INC., Omaha, Nebr., USA) account that allows the user tocheck out securely without sharing financial information such as acredit card account number.

In an embodiment, the page 1300A may include a UI element 1304 forregistered users to authenticate to their accounts before purchasing.

In an embodiment, the page 1300A may include one or more UI elements1306 that allow an unregistered user to access a service for creating anaccount on the platform. In an embodiment, during a registrationprocess, the unregistered user may be asked to associate authenticationinformation such as an email address and/or a password with an accountnewly created for the unregistered user.

In an embodiment, the platform accepts billing information entered bythe user by means of a series of UI elements 1308 such as text fields.In an embodiment, the text fields may include fields for entering atleast one of:

-   -   First name;    -   Last name;    -   Company;    -   Phone;    -   Address;    -   Suite/Apt #;    -   City;    -   Country;    -   State; and    -   Zip code.

It will be readily understood that the above array of text fields ismerely exemplary and not intended to be limiting.

In an embodiment, the platform may include a shopping cart service. Thepage 1300 may include one or more UI elements 1310 for displayingcurrent content of the shopping cart and the cost for each item. Asshown in FIG. 13A the process of supplying billing information isidentified as Step 1 in the checkout process. In an embodiment, UIelements 1312 or 1314 navigate the user to the next step in the checkout process.

In an embodiment, the page 1300B may display a completed listing of theshopping cart contents along with a subtotal and the total purchaseamount.

In an embodiment, the platform may accept various discounts, such asaffinity group discounts and other promotional discounts. As shown inFIG. 13B a UI element such as a data entry field 1320 allows the user toenter a coupon number or other promotional code in order to takeadvantage of one or more discounts for which the user may be eligible.Instead of checking out, the user may elect to continue browsing via a‘continue browsing’ UI element 1318. Otherwise, the user typicallyproceeds to final purchase by activating a ‘Proceed to Checkout’ UIelement 1316.

FIG. 14 provides a screenshot of a portal page 1400 containing a resultsummary 1410 from a hiring campaign for a job from aheuristically-driven platform and method for hiring based onpreviously-supported jobs. The platform has the ability to collect agreat deal of information on the success of various entities—the successof a particular medium for a particular type of job in terms ofmarketing, the success of a title, the success of a description, thesuccess of particular questions. The information is collected,accumulated in the database and organized to be searchable andre-combinable.

The platform itself provides users a front-end that can harvest theinformation and assemble it into a particular combination that thehiring manager wants for a particular job and broadcast it throughparticular channels for marketing based on the fact that what the hiringmanager is doing has been proven to be successful in the past from suchmetrics as how long it takes to build a job, how long the person lastedon the job, whether they cleared their probationary period, and so on.

As previously described, after the processes of building the job,marketing the job, reviewing the job and purchase are complete, the jobis launched: the platform creates a unique URL and a unique Web page forevery single job, making it infinitely portable. As a job's web page isdistributed across and through all appropriate mediums such as socialnetworks, job boards and user groups, people apply through the onlineprocess by selecting an “Apply Now” button on the page. FIG. 14 providesa screenshot of a page 1400 from a message center summarizing results1402 of a hiring campaign for a particular job in a heuristically-drivenplatform and method for hiring based on previously-supported jobs.

In an embodiment, after the job goes live, the platform monitors theprogress of the job by the hour and by the day. Such progress monitoringallows the platform to detect after a short period of time if thesuccess of the job is less than expected, based on the success data forpreviously support jobs. In an embodiment, if, after a predeterminedperiod of time after the job goes live, the number of applicants isoutside of a standard deviation of a success path computed from therelevant data, the platform has the capability of alerting the user,possibly noting, for example that the job needs more marketingdistribution and giving the user an option to go back to thedistribution screen to select additional venues, or better venues.Additionally, it may be suggested to the user that they upgrade to gethiring consultant help.

In the event of an upgrade, the user is referred to the most effectivehiring consultant, fully trained and certified on the platform, byresponding “yes” to the upgrade suggestion. Because the entire processis integrated within a single platform, the platform, fed by earlieruser-generated data, continually accumulates more and moreuser-generated data, based on what is actually happening in the hiringcampaigns. Thus, because all the jobs are managed from start to finishthrough the platform, the platform possesses an adaptive capability,amassing a continually greater wealth of data about how to describe thejobs that are the most successful, where to go to find applicants, whatto do and what the flow should be in real time, with the result that theplatform adaptively grows smarter with every job listed.

Referring again to FIG. 14, in an embodiment, a bar graph 1410 shows thecandidate volume for each day of the campaign. . In an embodiment, asshown in FIG. 17, a page 1400 includes a graph 1700 showing the actualcandidate volume per day 1710 against a projection 1720 of expectedcandidate volume for each day of a predetermined time interval. In theembodiment of FIG. 17, the time interval is 30 days. However, suchinterval is provided only for descriptive purposes and is not intendedto be limiting. In an embodiment, the high 1730 and low 1740 boundariesof the projection constitute an applied standard deviation, based onsuccess data from all other supported jobs. In considering the candidateflow for the job, the platform evaluates, based on results for all theother supported jobs, what a reasonable deviation is from what may bedescribed as “a success path”.

In an embodiment, it is the amount of deviation from the success paththat drives suggestions for upgrades. If, for example, on a particulardate the success rate exceeded the upper boundary 1730, it might meanthat the scoring needs to be adjusted because too many people arenegotiating the initial screen successfully. Alternatively, if thecandidate flow is too low, more aggressive marketing of the job may besuggested.

As a hiring manager, the user regularly checks the portal messagecenter, for example, first thing in the morning. In an embodiment, theportal has several primary screens, for example: the listing of theuser's jobs 1408 (FIG. 15), the people who have applied for that job1406 and the detail 1406 (FIG. 16) for each applicant.

As shown, the Message Center 1404 says “Adding Dice would increase yourcandidate flow by 87 over the next 30 days.” Based on the flow ofapplicants, interviews and hires, the platform statistically evaluatesthe effectiveness of the hiring effort, making recommendations asappropriate along the way.

The user may make decisions on each candidate, such as to interview theapplicant, to not interview them, or to pass on them, as shown in thetabs 1412. All of the workflow, follow-up and tracking happens as aby-product of the expression of the user's decision.

The platform thus provides a solution for creating a listing for a jobwhere the user goes to a particular portal like Google, building a jobsearch for a particular type of person against a database of previouslyfilled jobs. The platform builds upon the fact that there is aninventory of successful placements and successful listings, and takesadvantage of that data to build the listing and to place the job.Additionally, a smart database search engine incorporates fuzzy logictechnology to identify jobs that may actually be the same, even thoughthey are described differently.

Additionally, the platform actually monitors the flow of applicants forthe job and suggests alternatives and course corrections along the waywhich can be performed by the user or the user can upgrade to obtain theassistance of a hiring consultant.

Within the present context, the daily flow of interested people(applicants) is known as the job flow. It will be appreciated that thejob flow can effectively serve as a measure of how stale the job listinghas become, or how successful it is in the way of attracting people. Forexample, if the job has been live for 15 or 16 days and the applicantflow has dried up, it may be necessary to freshen the job. In such acase, the platform may suggest to the user, for example, “Your flow isdown below where it needs to be. You need to increase the marketingagain.” The user is then offered the opportunity to revise the marketingchoices or to upgrade.

As mentioned above, one of the criteria for assessing the success of ajob listing is the hiring manager's satisfaction with the new hire. Inan embodiment, the length of time the new hire stays in the job may beused as an index of hiring manager satisfaction. In an embodiment,completion of a probationary period may be used as an index of hiringmanager satisfaction. In an embodiment, a platform-generated emailfollow up survey may be mailed to both the hiring manager and thecandidate, for example, 90 days after start, at 6 months, at 1 year, andso on, thus providing data regarding who was deemed the most valuablehire to supplement data regarding who was hired most quickly.

FIG. 16 provides a screenshot of a candidate detail page 1406 from aheuristically-driven platform and method for hiring based onpreviously-supported successful jobs. Accordingly, the candidate detailpage 1406 displays to the user the information provided by a candidateby means of the page 600. The page 1406 conveys to the user theinformation provided by a candidate at the time of application. In anembodiment, the page 1406 may contain a header 1602 that lists variousfactual and biographical details about the candidate, for example: fullname, information about current employment such as job title andlocation, contact information such as phone number and email addresses,Job ID, Job Title, and the source of the Application. It is to beunderstood that the information supplied in the header may varyaccording to the source of the application and the information providedby the candidate. Additionally, the information supplied may varyaccording to employer preferences, or the level of responsibility, i.e.,more information may be provided for an executive position than for amiddle-management job.

In an embodiment, the page 1406 may include a UI element 1610 such as atoolbar that allows a reviewer to specify the status of an applicationor to take a specific action in regard to an application, for example:

-   -   Make Decision;    -   Hold;    -   Transfer;    -   Forward Profile;    -   Note;    -   Email; and    -   Print.

In an embodiment, selection of at least some of the foregoing actionsgrants access to a UI element such as a pull-down menu listing thevarious options for an action. Thus, the options for Make Decision'could be ‘interview’, ‘hire’, ‘reject’ and so on, as described hereinabove.

In an embodiment, the candidate detail page 1406 may constitute severaldifferent pages, each accessed by means of a series 1612 of tabs, forexample:

-   -   Online Interview;    -   Resume and Contact Information;    -   Notes and Attachments; and    -   History.

In an illustrative embodiment, an online interview page may constituteseveral different sections. There may be a two-stage interview processthat includes, for example, a section 1606 for initial interviewquestions and a section 1604 for secondary interview questions. Forexample, as shown in FIG. 5, there may be short answer questions such asmultiple-choice and there may be essay questions. As in FIG. 5, thereare may be interview questions requiring short factual answers such aswork experience and willingness to relocate and there may be open-endedquestions requiring longer answers that allow the user to assess thecandidates personal qualities, for example, the candidate's ability tomake decisions.

In an embodiment, the page 1406 reports a score computed by the platformbased on the candidate's answers to interview questions. Everyone whoapplies proceeds through the two-stage online interview.

FIGS. 5 and 6 showed pages whereby a user entered information regardinga job into an online form in order to create a job listing. In mostcases, it is anticipated that the user will select apreviously-successful job listing from a set of job listing retrieved inresponse to a query entered by the user based, for example, on a jobtitle, or one or more keywords that are relevant to the job title. Thecandidate detail page 1406 displays the applicant's answers to thequestions posed during the 2-stage interview process.

In the foregoing specification, the invention has been described withreference to specific exemplary embodiments thereof. It will, however,be evident that various modifications and changes may be made theretowithout departing from the broader spirit and scope of the invention asset forth in the appended claims. The specification and drawings are,accordingly, to be regarded in an illustrative sense rather than arestrictive sense.

1. A computer-implemented method for implementing a hiring campaigncomprising the steps of: via a computational device, maintaining adatabase of previously measured job listings ranked according toeffectiveness based on at least one predetermined metric ofeffectiveness; via a computational device, receiving user inputcomprising at least one search term related to a job; responsive to saiduser input, outputting from said database at least one job listinghaving at least a predetermined level of similarity to said user input;via a computational device, responsive to a user selection of at leastone job listing from said output, creating a job listing for said jobfrom at least a portion of said at least one user-selected job listingand, responsive to user modification of said at least one portion, saidat least one user modification; via a computational device, determiningand presenting to said user at least one previously-supported venue formarketing said job, said determining based on said at least onepredetermined metric of effectiveness; via a computational device,publishing said created job listing to at least one user-selected venue;via a computational device, outputting candidate responses to saidpublished job listing to said user; via a computational device,responsive to a determination according to said at least onepredetermined metric of effectiveness that performance of said hiringcampaign fails to meet at least one predetermined standard foreffectiveness, suggesting modification of said hiring campaign.
 2. Themethod of claim 1, wherein said user input comprises at least one of: atleast one key word related to said job; and at least one job title forsaid job.
 3. The method of claim 1, wherein said at least onepredetermined metric comprises at least one of: applicant flow per unitof time; applicant ratio of pass/fail of initial interview; applicantpresentation time; applicant time to accept position; applicant time tohire; and survey data;
 4. The method of claim 1, wherein outputting fromsaid database at least one job listing comprises at least one of thesteps of: mining said database for the most successful job titles, jobdescriptions and interview questions; presenting said at least one joblisting in order of effectiveness; and applying at least oneuser-selected filter to said output.
 5. The method of claim 1, whereinsaid at least one user modification comprises modification of amulti-stage interview, said modification of said multi-stage interviewcomprising at least one of: modification of at least one question at anystage of said multi-stage interview; and configuration of at least onerating scale associated to at least one question in any stage of saidmulti-stage interview.
 6. The method of claim 1, wherein said at leastone user modification comprises modification of at least one of: jobname; job title; job location; EEO (Equal Employment Opportunity)category; creative job title; industry; job category;/ department; joblevel; visa information; travel percentage; salary information; positiontype; candidate message; position description; and employer description.7. The method of claim 1, wherein said step of determining andpresenting to said user at least one previously-successful venuecomprises at least one of the steps of: via a computational device:selecting at least one previously-successful venue; presenting said atleast one selected venue to said user; presenting information to saiduser about number of applicants and number of hires for a relevanttechnology category; and indicating to said user which venues areparticularly recommended for said job.
 8. The method of claim 1, furthercomprising the step of: via a computational device, receiving saiduser's venue selection of at least one previously-supported venue. 9.The method of claim 1, further comprising at least one of the steps of:via a computational device: presenting a completed job listing to saiduser for said user's review; and responsive to user specification,configuring user settings.
 10. The method of claim 1, wherein suggestingmodification of said hiring campaign comprises at least one of the stepsof: suggesting modification of said at least one user-selected venue;and suggesting upgrade to a support level that includes assistance froma hiring specialist.
 11. The method of claim 10, further comprising thestep of: via a computational device, referring said user to at least onehiring specialist having demonstrated expertise at filling jobs similarto said job, said expertise demonstrated according to at least one of:number of similar jobs in a predetermined locality filled by said hiringspecialist; average amount of time taken by said hiring specialist tofill said similar jobs in said predetermined locality; number of ratingsgiven by hiring managers; and distribution of ratings given by hiringmanagers.
 12. The method of claim 1, further comprising the steps of:via a computational device, offering a plurality of successive supportlevels said plurality comprising a basic support level and at least onesupport level offering all services provided by a preceding supportlevel and at least one additional service; and responsive to userselection, configuring a support level.
 13. The method of claim 1,further comprising at least one of the steps of: receiving a purchaserequest from said user; and executing said received purchase request.14. The method of claim 1, wherein said step of outputting candidateresponses to said published job listing to said user comprises at leastone of the steps of: via a computational device, presenting to said usera list of candidates replying to said published job listing; viacomputational device reporting to said user status of a candidate'sapplication; via computational device reporting to said user a venuefrom which each candidate originated; via a computational device,computing and presenting to said user a score for each candidate, saidscore based on candidate responses to questions in a multi-stageinterview, said score computed based on at least one rating scaleassociated to at least one question in any stage of said multi-stageinterview; and via a computational device, presenting at least onecandidate detail page for any one candidate from said list of candidatesreplying to said published job listing.
 15. The method of claim 1,further comprising the step of: via a computational device, computingcandidate flow per unit of time; via a computational device, comparingsaid computed candidate flow to said predetermined standard foreffectiveness; via a computational device, responsive to determinationthat said candidate flow fails to meet said predetermined standard ofeffectiveness, suggesting said modification.
 16. The method of claim 15,further comprising the steps of: via a computational device, determiningan ideal candidate flow; via a computational device, determining astandard deviation from said candidate flow; via a computational device,responsive to a determination that said candidate flow is less than saidideal candidate flow by at least one standard deviation, recommending anincrease of marketing activity; via a computational device, responsiveto a determination that said candidate flow is greater than said idealcandidate flow by at least one standard deviation, recommending revisionof a scoring algorithm for interview questions.
 17. The method of claim1, further comprising the step of: via a computational device, receivinga user indication of action taken on a candidate's application.
 18. Asystem for implementing a hiring campaign comprising: a server; and aclient computer; where the server and the client computer are programmedto perform computer-implemented operations comprising: maintaining adatabase of previously-supported and measured job listings rankedaccording to effectiveness based on at least one predetermined metric ofeffectiveness; receiving user input comprising at least one search termrelated to a job; responsive to said user input, outputting from saiddatabase at least one job listing having at least a predetermined levelof similarity to said user input; responsive to a user selection of atleast one job listing from said output, creating a job listing for saidjob from at least a portion said at least one user-selected job listingand at least one user modification to said at least one portion of saidat least one user-selected job listing; determining and presenting tosaid user at least one previously-successful venue for marketing saidjob, said determining based on said at least one predetermined metric ofeffectiveness; publishing said created job listing to at least oneuser-selected venue; outputting candidate responses to said publishedjob listing to said user; responsive to a determination according tosaid at least one predetermined metric of effectiveness that performanceof said hiring campaign fails to meet at least one predeterminedstandard for effectiveness, suggesting modification of said hiringcampaign.
 19. A computer program product comprising: a tangiblecomputer-readable medium having embodied thereon computer-readableinstructions for implementing a hiring campaign, the method comprisingsteps of: maintaining a database of previously-supported and measuredjob listings ranked according to effectiveness based on at least onepredetermined metric of effectiveness; receiving user input comprisingat least one search term related to a job; responsive to said userinput, outputting from said database at least one job listing having atleast a predetermined level of similarity to said user input; responsiveto a user selection of at least one job listing from said output,creating a job listing for said job from at least a portion said atleast one user-selected job listing and at least one user modificationto said at least one portion of said at least one user-selected joblisting; determining and presenting to said user at least onepreviously-supported venue for marketing said job, said determiningbased on said at least one predetermined metric of effectiveness;publishing said created job listing to at least one user-selected venue;outputting candidate responses to said published job listing to saiduser; responsive to a determination according to said at least onepredetermined metric of effectiveness that performance of said hiringcampaign fails to meet at least one predetermined standard foreffectiveness, suggesting modification of said hiring campaign.
 20. Acomputer-implemented method for implementing a hiring campaigncomprising the steps of: via a computational device, collecting dataregarding at least one of: success of a particular marketing channel forattracting candidates qualified for a particular job type; success of aparticular job title for attracting candidates qualified for said jobtype; success of a particular job description for attracting candidatesqualified for said job type; and success of particular interviewquestions for attracting candidates qualified for said job type; via acomputational device, placing said data in a searchable data store;responsive to receipt of user input, via a computational devicereturning a search set comprising at least one job listing having pastsuccess at attracting candidates qualified for said job type; responsiveto user input, via a computational device, modifying and recombininginformation from said at least one past successful job listing to createa new job listing for a particular job determined to have a least apredetermined level of similarity to said job type; and via acomputational device, broadcasting said new job listing through at leastone of said marketing channels selected for past success in attractingapplicants for said job type.
 21. A computer program product comprising:a tangible computer-readable medium having embodied thereoncomputer-readable instructions for implementing a hiring campaign, themethod comprising steps of: collecting data regarding at least one of:success of a particular marketing channel for attracting candidatesqualified for a particular job type; success of a particular job titlefor attracting candidates qualified for said job type; success of aparticular job description for attracting candidates qualified for saidjob type; and success of particular interview questions for attractingcandidates qualified for said job type; placing said data in asearchable data store; responsive to user input, returning a search setcomprising at least one job listing having past success at attractingcandidates qualified for said job type; responsive to user input,modifying and recombining information from said at least one pastsuccessful job listing to create a new job listing for a particular jobdetermined to have a least a predetermined level of similarity to saidjob type; and broadcasting said new job listing through at least one ofsaid marketing channels selected for past success in attractingapplicants for said job type.
 22. A system for implementing a hiringcampaign comprising: a server; and a client computer; where the serverand the client computer are programmed to perform computer-implementedoperations comprising: collecting data regarding at least one of:success of a particular marketing channel for attracting candidatesqualified for a particular job type; success of a particular job titlefor attracting candidates qualified for said job type; success of aparticular job description for attracting candidates qualified for saidjob type; and success of particular interview questions for attractingcandidates qualified for said job type; placing said data in asearchable data store; responsive to user input, returning a search setcomprising at least one job listing having past success at attractingcandidates qualified for said job type; responsive to user input,modifying and recombining information from said at least one pastsuccessful job listing to create a new job listing for a particular jobdetermined to have a least a predetermined level of similarity to saidjob type; and broadcasting said new job listing through at least one ofsaid marketing channels selected for past success in attractingapplicants for said job type.